The term is a proper noun, referring to a specific individual. It identifies a prominent Indonesian politician known for his roles in regional and national governance.
As a political figure, he served two terms as the Regent of Purwakarta, West Java (20082018). During his tenure, he became recognized for implementing policies deeply rooted in Sundanese cultural values and local wisdom. His governance model emphasized cultural preservation, village-based development, and social welfare programs. Following his regional leadership, he transitioned to national politics, securing a position as a member of the People's Representative Council of Indonesia (DPR RI). His political career has been associated with major parties, including Golkar and later the Gerindra Party, reflecting his adaptability within the national political landscape.
His approach to politics is notable for its blend of traditionalism and modern populism. He has cultivated a strong public persona through extensive use of social media, particularly YouTube, where he documents his direct interactions and assistance to citizens. This strategy has allowed him to build a significant personal brand and a direct connection with a broad electoral base, positioning him as a figure who merges cultural identity with contemporary digital-era political communication.
