The core of the keyword phrase is the compound noun "Veterans Day sales." In this grammatical construction, "Veterans Day," a proper noun, functions as a noun adjunct that modifies the head noun "sales." The entire phrase operates as a single noun unit identifying a specific type of commercial event. The interrogative adverb "when" introduces the clause, seeking temporal information about this noun subject.
These retail promotions are scheduled to coincide with the U.S. federal holiday of Veterans Day, which is observed annually on November 11th. The timing of the commercial events is not strictly limited to this single date. Most sales begin several days prior to the holiday, typically starting in the first or second week of November. The promotional period often encompasses the weekend nearest to November 11th and may extend for a day or two after, creating a multi-day shopping window.
From a practical standpoint, the optimal time for consumers to find these specific deals is the week leading up to and including November 11th. The exact start and end dates vary by retailer, so monitoring advertisements in early November is recommended. This sales period functions as a distinct pre-holiday shopping event, positioned in the retail calendar between Halloween and the major Black Friday promotions that occur later in the month.
